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As the interface between WSI and the global small business community, www.wsiconsultants.com showcases the company’s relationship-centric business model. Serving the company’s broad spectrum of clientele, the site captures the spirit of WSI’s multi-tiered global support network.
Pear was hired in 2005 to provide communications design for WSI, an Internet solutions provider specializing in the small- and medium-sized market segments. Our objective was to craft a branded environment that was both familiar and inspiring for the global SME community. The resulting concept focuses on WSI’s existing clients to demonstrate its commitment to small-business success.
Our design solution is founded on a disciplined use of portrait photography that captures clients in their working environment and gives the webspace a tangible real-world context. Positioned consistently throughout the site, these images illustrate WSI’s value proposition – a relationship that offers support, strength and success. With a number of entrepreneurial clients represented and a strong depiction of real human character, the site becomes the voice of a global community.
We extended our design concept in 2006 to WSI’s corporate site, applying the same warm, communal tone to a more disciplined, utilitarian environment. |
