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For Seferian Design Group it’s all about how you live, work and play – and a strong push away from conventional thought.
We’ve partnered with Seesaw Creative Communications since 2006 to provide its client, Seferian Design Group, with a comprehensive suite of design services.
Our work with Seferian, a leading Canadian supplier of landscape architecture and environmental planning services, began with the co-operative design of the company’s brandspace. The critical ingredient to our strategy came early in our creative process – a strong push away from the conventional depiction of landscape architecture. For Seferian, we needed to underscore the relationship between environment and the audience for which it is created – Living Space – a landscape that is an extension of how we live, work and play. In applying this strategy, we sought images that clearly demonstrate environment in use. We often reframed found imagery, shifting focus away from the individual and toward his or her environment. The result is a more authentic and spontaneous aesthetic.
We designed Seferian’s site with the goal of leveraging the company’s new brandspace. We amassed a large volume of thematic imagery that is distributed strategically and frequently exchanged throughout the site. This keeps the messaging fresh, providing a consistent context for dynamic content. At the core of the presentation is a significant portfolio of past works – including video – which we engineered to interface with a low-cost, XML-based content-management solution. Structuring the portfolio for frequent updates has helped to improve our overall response time and reduce site maintenance costs. |
