For TransForce, our objectives were twofold – create a best-in-class investor relations site and spark the rollout of a revised brand architecture throughout the organization’s network of logistics services providers.
TransForce, Canada’s leading trucking and transportation logistics conglomerate, came to Ove Design with a strong footing in the world of web-based communications. With sites established for many of its logistics properties, TransForce had identified a need for a dominant parent site that would serve as a point of connectivity and continuity for the organization. Ove hired Pear to aid in the development of a site that would serve as a touchstone for the organization, one which modelled a consistent and disciplined articulation of TransForce’s newly revised brand architecture.
Our design choices had significant implications for many of TransForce’s subsidiaries – particularly those with pre-existing domains. For some, wholesale change would demand a crippling increase of investment in their communications toolset. Sensitive to this issue, we designed the parent site as the ideal but provided a rollout strategy that was wholly inclusive, offering a variety of methods and options for achieving the desired end-result at varying levels of expenditure. We also made allowance for a phased-in implementation of the program.
