The 2003 TSX Group online annual report helped to solidify the organization’s reputation as a leader in contemporary, forward-thinking investor communications. As a natural extension of its print counterpart, it stood as a bold, user-centric communication of that year’s defining events.
TSX Group set out to simultaneously develop its 2003 print and online annual reports. Derived from a singular content source and a common communications platform, the two complementary publications capitalized on the inherent strengths of their delivery mediums. With the online edition came the potential to further illustrate content and content relationships through interactivity and animation.
The 2003 TSX Group online annual report offered users an enriched experience leveraged by a strategic use of interactivity and illustrative animation. In combination, the thematic introduction, financial highlights, calendar and organizational diagram contributed a demonstrative, user-driven approach to communicating that year’s defining events. Additionally, the linkage introduced between the Notes and MD&A sections further underscored existing relationships between editorial content and corresponding financial data.
