Partnering with both Shintani Giordan and Decosta, we strived to position the lilydale.com site as the definitive online source for healthy meal-time solutions.
Although proud of its heritage as Canada’s premium poultry supplier, Lilydale was looking to the future, developing innovative new products and offering Canadians a greater variety of convenient and nutritious meal solutions. In 2007, the company engaged Shintani Giordan, its agency-of-record, and Decosta to co-engineer a site more reflective of its progressive attitude. Shintani Giordan, in turn, engaged Pear to aid in the visual design of Lilydale’s revised communications platform.
At the heart of the site’s redesign is a greatly enhanced Recipes component with a number of simple indexing mechanisms that allow for sorting and winnowing of the offering. We also designed for an increased volume of content in the section.
Having received an extensive visual overhaul, the Lilydale site represents one of our most comprehensive design systems, with nearly each page tailored to specific content requirements. We invested significant time and effort in creating a more engaging presentation layer and improving the user experience throughout with a revitalized aesthetic, simplified navigation and streamlined organizational hierarchy.
Shintani Giordan Design, Creative Direction & Project Management
