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Every tool has its limitations. For Trifit, we pushed WordPress to the extreme - and a little beyond.
Our role in Trifit’s site revitalization was purely executional. Working closely with our client-partners at Soapbox Design, we planned and engineered the migration of Trifit’s online presence to the WordPress platform. Chosen for its ease-of-use, WordPress offers Trifit significant improvements over their previous site management workflow, allowing them to internalize processes, publish with greater frequency and reduce expenditures.
Soapbox’s creative approach demanded a seamless interface between WordPress and several Flash-based inclusions, each featuring dynamic text content. Rather than developing two administrative environments, one for each platform, we engineered an integrated solution – a simplified interface for updating Flash content through WordPress itself. |
