Equal parts social networking hub, event manager and publishing engine, www.goingtobejoined.com is a unique opportunity to design for a vast and complex online tool suite.
Partnering with both Shintani Giordan and Decosta, we strived to position the lilydale.com site as the definitive online source for healthy meal-time solutions.
With Empath-e came the rare opportunity to work with a blank canvas – to build a communications program from the ground up – and the challenge of articulating a complex business model.
